Huang
All rights reserved ©IKEA | 2012
Summer Outdoor Campaign
Graphic signs for Summer outdoor activity campaign
A series of graphic signs with the theme "enjoy outdoor life" to highlight outdoor furniture in the Summer Campaign.
Location: Store exit
Graphic signs placed near the exit and on outdoor dining tables display to inspire customers.
Children's room inspiration - Kindergarten classroom
We use the idea of a kindergarten classroom to showcase the furniture and products and help visitors to find inspiration to make their home a safe playground for children.
PAX Wardrobe advertising campaign
Location: Store lift
A PAX Wardrobe poster inside a lift. When the lift
doors closed, it created a sense of space and calm
from the wardrobes beautiful appearance. When opened, it showcased how the actual wardrobe functions and its storage organisation ideas.
Christmas food activity campaign
Food Graphics add-on project.
A series of food graphic signs to highlight typical Christmas products by attaching directly onto a food graphics sign in the serving line using a special plastic case. Christmas celebrations are a perfect opportunity to enhance Swedishness and to create a fun environment that attracts the whole family.
(Christmas Guideline, Created by IKEA Taiwan 2012)
Graphic signs for Menu Board at Restaurant Exit (Christmas Guideline, Created by IKEA Taiwan 2012)
Location: Restaurant, exit
Christmas food graphics signs on the menu boards attracts customers to the Swedish Food Market. (Christmas Guideline, IKEA Taiwan 2012)
Location: Restaurant seating area
Many customers appreciate having something to read while eating. Use table talkers on the tables. (Christmas Guideline, IKEA Taiwan 2012)
Location: Front Counter
A graphic sign placed in front of the counter to highlight typical Christmas products. (Christmas Guideline, IKEA Taiwan 2012)
IKEA Food monthly campaign
Graphic signs to communicate with customers about the stores monthly free trial event.